Results-driven digital marketing specialist with 5+ years of hands-on experience in managing and optimizing performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and more. Proven track record of generating high ROAS and scaling campaigns in both e-commerce and lead generation across diverse markets (Serbia, Balkans, EU, USA).
Results-driven digital marketing specialist with 5+ years of hands-on experience in managing and optimizing performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and more. Proven track record of generating high ROAS and scaling campaigns in both e-commerce and lead generation across diverse markets (Serbia, Balkans, EU, USA). Passionate about data-driven decision-making, continuous testing, and creative optimization. Adept at managing large ad budgets, building strategies from scratch, and working both independently and within teams.
I am passionate about sharing knowledge through educational content. During my time with the non-governmental organization 5 Minutes for You, I delivered presentations such as What Really Matters in Digital Advertising. Later, I created tutorial content on Meta Ads for the Serbian marketing agency Vasić Media, led by Petar Vasić.
